Gundega Laiviņa runs the New Theatre Institute of Latvia, a project based organization working in the field of contemporary performing arts.
Since 2009 she is artistic and managing director of the International Festival of Contemporary Theatre Homo Novus. Gundega has studied music, theory of culture and social anthropolgy. From 2010 till 2014 she was a member of the artistic board of Riga – European Cultural Capital 2014.